I have another crafty adventure to share today. I’ve already mentioned the CHA Show and my trip to FloraCraft, and today I’m going to fill you in on our trip to Des Moines, Iowa, to visit the headquarters of Meredith Corporation. I’m sure you’re familiar with Meredith and its flagship magazine – Better Homes & Gardens, along with dozens of Special Interest Publications, like Holiday Crafts and Halloween Tricks & Treats. (And speaking of magazines, don’t miss this week’s magazine giveaway!)
I traveled to Meredith with the marketing team from FloraCraft. We wanted to learn more about Meredith; meet a few editors; provide an opportunity for some hands-on crafting with STYROFOAM™ Brand Foam and other products; and talk about ways to inspire crafters. It was another trip when the winter weather smiled on us and we made it in and out of Des Moines between blizzards.
Colorful metal star bursts greet visitors to Meredith Publishing.
Our day began with a tour of the Meredith headquarters, and I hope you’ll follow along. We arrived in the multi-story atrium, decorated with colorful, metal star bursts. These star bursts are part of Meredith’s extensive art collection. (If you’re like us and wondering who cleans these stars, we were told that employee volunteers keep them dusted.)
Ever wonder what a million-dollar kitchen looks like? This is the kitchen in which Meredith meets and strategizes with national food companies.
This kitchen, and an adjacent conference room, have a million-dollar price tag!
Here are the test kitchens, where Meredith tests every recipe that appears in its magazines. There’s a staffer whose full-time job is grocery shopping!
This is just one of several test kitchens at Better Homes & Gardens headquarters.
Up in the editorial offices, the craft group has its own “test kitchen” where staffers have an opportunity to craft and sew.
The craft group’s “test kitchen.”
Meredith’s photo studio is enormous, with set after set ready for staging. They shoot quite a bit of video here, too.
A set in the Meredith photo studio.
There’s a huge storage room with dishes, glassware, linens, and many other props. And there are even more props stored in other locations throughout the studio.
The “shop till you drop” prop room.
In 1902, Edwin Thomas Meredith published the first issue of Successful Farming, which later became Better Homes & Gardens.
Better Homes & Gardens magazine started out as Successful Farming magazine.
After the tour, it was our turn to talk, and we gave a little presentation all about FloraCraft, Dow, and our product line. Then, the editors got to have a little hands-on fun, making their own craft projects.
Sara Reimer from Midwest Living makes a burlap wreath.
Hands-on fun at Meredith Publishing.
Here I am with Amy Gates and Ann Blevins (right). Ann is the editor of Holiday Crafts and Halloween Tricks and Treats. Ann shared a sneak peek at the pages of 2013 Holiday Crafts and I cannot wait to see it on the newsstands. It’s page after page of beautiful and inspiring crafts and décor!
Amy Gates, me, and Ann Blevins.
Fortunately, I came home with a stack of Meredith magazines and books and I can share some of the inspiration with you! I’ve split my magazine swag into three gift packs to give away, and here’s what they are:
- The spring 2013 issue of Country Gardens and the book Best of Country Gardens
- The books Best of Flea Market Style and Cottage Style
- Chicken Dinners (these recipes look so good!), 2012 BH&G Prizewinning Recipes, and the Secrets of Getting Organized.
If you’d like to win one of these gift packs, tell me about your favorite craft or home decor magazine. Or, if you’re not a magazine reader, which blogs do you follow? I want to know all about your go-to sources for craft and home décor inspiration. Let me know by midnight on Sunday, April 21st, and I’ll announce the three winners next week.
The winners are Jessica Weyrowske, Laurie and Joan. Please Contact Me to arrange for shipping. Thank you.
**This Giveaway is Closed**